Search Engine Optimisation (SEO) is the process of making your website as user relevant as possible. In doing so increase your ranking within a search engine. It’s essentially getting your website to number 1 on Google. Whilst there are over 200 ranking factors, a few seo strategies may include

• Creating a better User Experience (UX)
• Following Google’s helpful content system
• Including more relevant content
• Increasing website load speed
• Featuring in reputable external websites (news or social media)
• Develop a strong content marketing strategy focused on the People-First Content approach

• Technical On-Page: This area of SEO is all about ticking the boxes that make Google happy and more likely to show your site. It’s things like H1 and other heading tags, image alt text, meta descriptions, title tags, internal linking and speed optimisation of your site. Much of on-page SEO is unseen, or hard to notice, but it makes a huge difference to your site’s ability to rank.
• Off-Page & Link Building: To rank, your website needs authority. The way that works is through links. Essentially, every time another website links to yours, Google sees that as them essentially ‘vouching’ for you. How much impact that makes depends on how much Google values their opinion, which is in turn determined by their own backlink profile. Our off-page SEO work consists of securing high quality backlinks pointing to your website to build that authority, and ensuring your website’s online presence is consistent and quality. We do this by updating web directories, making sure your business is represented across the wider web, and ensuring these entries are consistent and up to date with correct information.
• Local SEO: Local SEO essentially means getting you ranking in Google Maps, and for search terms like ‘gym near me’. It’s an incredibly effective element of SEO, particularly for brick and mortar businesses. Many customers make purchase decisions based on convenience, but more so than that Google Maps often shows only a few select options nearby. Appearing at the top of that list requires a well optimised Google My Business profile, and support optimisations on your website.
• Content Optimisation & Creation: Content that’s written to rank and convert is incredibly powerful, and it’s this element of SEO where we devote much of our resources. On-page optimisation and off-page link building are equally important, but they’re boxes that need ticking. Content is a blend of creativity and science, it’s a distillation of market research, product position and branding, and an incredibly deep understanding of the way Google’s Search Engine works. At Dilate, we know how to create content that not only ranks in Google Search, but inspires your customers and leads to conversions, and ultimately, growth for your business.
• Website Migration: There’s many reasons why you might need to move your business to a new website, be it just a brand new build on the same domain, or a new domain too. This comes with inherent risks to your SEO, and getting it wrong means starting from scratch. Migrating websites is a fine art, and requires fine attention to detail to execute properly. It’s a mix of timing, redirects and carefully managed indexing with Google. If you’re even a little unsure, get a second opinion and consider employing professionals.